Please click below to view our Privacy Policy

Privacy policy


This privacy policy applies between you, the User of this Website, and Farmfield Marketing Limited, the owner and provider of this Website. Farmfield Marketing Limited takes the privacy of your information very seriously. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of the Website.


This privacy policy should be read alongside, and in addition to, our Terms and Conditions, which can be found at:


Please read this privacy policy carefully.

Definitions and interpretation

1.   In this privacy policy, the following definitions are used: 


collectively all information that you submit to Farmfield Marketing Limited via the Website. This definition incorporates, where applicable, the definitions provided in the Data Protection Laws;


a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in the clause below (Cookies);

Data Protection Laws

any applicable law relating to the processing of personal Data, including but not limited to the GDPR, and any national implementing and supplementary laws, regulations and secondary legislation;


the UK General Data Protection Regulation;

Farmfield Marketing Limited, we  or us

Farmfield Marketing Limited, a company incorporated in England and Wales with registered number 14729558 whose registered office is at 15 Farmfield Drive, Macclesfield,   Cheshire,  SK10 2TJ;

UK and EU Cookie Law

the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011 & the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2018;

User or you

any third party that accesses the Website and is not either (i) employed by Farmfield Marketing Limited and acting in the course of their employment or (ii) engaged as a consultant or otherwise providing services to Farmfield Marketing Limited and accessing the Website in connection with the provision of such services; and


the website that you are currently using,, and any sub-domains of this site unless expressly excluded by their own terms and conditions.

2.   In this privacy policy, unless the context requires a different interpretation: 

a.   the singular includes the plural and vice versa;

b.   references to sub-clauses, clauses, schedules or appendices are to sub-clauses, clauses, schedules or appendices of this privacy policy;

c.   a reference to a person includes firms, companies, government entities, trusts and partnerships;

d.   “including” is understood to mean “including without limitation”;

e.   reference to any statutory provision includes any modification or amendment of it;

f.   the headings and sub-headings do not form part of this privacy policy.

Scope of this privacy policy

3.   This privacy policy applies only to the actions of Farmfield Marketing Limited and Users with respect to this Website. It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.

4.   For purposes of the applicable Data Protection Laws, Farmfield Marketing Limited is the “data controller”. This means that Farmfield Marketing Limited determines the purposes for which, and the manner in which, your Data is processed.

Data collected

5.   We may collect the following Data, which includes personal Data, from you: 

a.   name;

b.   date of birth;

c.   gender;

d.   contact Information such as email addresses and telephone numbers;

e.   demographic information such as postcode, preferences and interests;

f.   financial information such as credit / debit card numbers;

g.   IP address (automatically collected);

in each case, in accordance with this privacy policy.

How we collect Data

6.   We collect Data in the following ways: 

a.   data is given to us by you;

b.   data is received from other sources; and

c.   data is collected automatically.

Data that is given to us by you

7.   Farmfield Marketing Limited will collect your Data in a number of ways, for example: 

a.   when you contact us through the Website, by telephone, post, e-mail or through any other means;

b.   when you register with us and set up an account to receive our products/services;

c.   when you complete surveys that we use for research purposes (although you are not obliged to respond to them);

d.   when you enter a competition or promotion through a social media channel;

e.   when you make payments to us, through this Website or otherwise;

f.   when you elect to receive marketing communications from us;

g.   when you use our services;

h.   Information readily available online;

in each case, in accordance with this privacy policy.

Data that is received from third parties

8.   Farmfield Marketing Limited will receive Data about you from the following third parties: 

a.   Publicly available information.

Data that is received from publicly available third parties sources

9.   We will receive Data about you from the following publicly available third party sources: 

a.   _online_____________.

Data that is collected automatically

10.                   To the extent that you access the Website, we will collect your Data automatically, for example: 

a.   we automatically collect some information about your visit to the Website. This information helps us to make improvements to Website content and navigation, and includes your IP address, the date, times and frequency with which you access the Website and the way you use and interact with its content.

b.   we will collect your Data automatically via cookies, in line with the cookie settings on your browser. For more information about cookies, and how we use them on the Website, see the section below, headed “Cookies”.

Our use of Data

11.                   Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website. Specifically, Data may be used by us for the following reasons: 

a.   internal record keeping;

b.   improvement of our products / services, ensuring your data is correct on our directory website;

c.   transmission by email of marketing materials that may be of interest to you;

d.   contact for market research purposes which may be done using email, telephone, fax or mail. Such information may be used to customise or update the Website;

e.   SMS marketing;

in each case, in accordance with this privacy policy.

12.                   We may use your Data for the above purposes if we deem it necessary to do so for our legitimate interests. If you are not satisfied with this, you have the right to object in certain circumstances (see the section headed “Your rights” below).

13.                   For the delivery of direct marketing to you via e-mail, we’ll need your consent, whether via an opt-in or soft-opt-in: 

a.   soft opt-in consent is a specific type of consent which applies when you have previously engaged with us (for example, you contact us to ask us for more details about a particular product/service, and we are marketing similar products/services). Under “soft opt-in” consent, we will take your consent as given unless you opt-out.

b.   for other types of e-marketing, we are required to obtain your explicit consent; that is, you need to take positive and affirmative action when consenting by, for example, checking a tick box that we’ll provide.

c.   if you are not satisfied with our approach to marketing, you have the right to withdraw consent at any time. To find out how to withdraw your consent, see the section headed “Your rights” below.

14.                   When you register with us and set up an account to receive our services, the legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract.

15.                   We may use your Data to show you Farmfield Marketing Limited adverts and other content on other websites. If you do not want us to use your data to show you Farmfield Marketing Limited adverts and other content on other websites, please turn off the relevant cookies (please refer to the section headed “Cookies” below).

Who we share Data with

16.                   We may share your Data with the following groups of people for the following reasons: 

a.   any of our group companies or affiliates – to ensure the proper administration of our website and business;

b.   our employees, agents and/or professional advisors – personal data may be shared with these advisers as necessary in connection with the services they have been engaged to provide;

c.   third party service providers who provide services to us which require the processing of personal data – to help third party service providers in receipt of any shared data to perform functions on our behalf to help ensure the website runs smoothly;

d.   third party payment providers who process payments made over the Website – to enable third party payment providers to process user payments and refunds;

in each case, in accordance with this privacy policy.

Keeping Data secure

17.                   We will use technical and organisational measures to safeguard your Data, for example: 

a.   access to your account is controlled by a password and a user name that is unique to you.

b.   we store your Data on secure servers.

c.   payment details are encrypted using SSL technology (typically you will see a lock icon or green address bar (or both) in your browser when we use this technology.

18.                   Technical and organisational measures include measures to deal with any suspected data breach. If you suspect any misuse or loss or unauthorised access to your Data, please let us know immediately by contacting us via this e-mail address:

19.                   If you want detailed information from Get Safe Online on how to protect your information and your computers and devices against fraud, identity theft, viruses and many other online problems, please visit Get Safe Online is supported by HM Government and leading businesses.

Data retention

20.                   Unless a longer retention period is required or permitted by law, we will only hold your Data on our systems for the period necessary to fulfil the purposes outlined in this privacy policy or until you request that the Data be deleted.

21.                   Even if we delete your Data, it may persist on backup or archival media for legal, tax or regulatory purposes.

Your rights

22.                   You have the following rights in relation to your Data: 

a.   Right to access – the right to request (i) copies of the information we hold about you at any time, or (ii) that we modify, update or delete such information. If we provide you with access to the information we hold about you, we will not charge you for this, unless your request is “manifestly unfounded or excessive.” Where we are legally permitted to do so, we may refuse your request. If we refuse your request, we will tell you the reasons why.

b.   Right to correct – the right to have your Data rectified if it is inaccurate or incomplete.

c.   Right to erase – the right to request that we delete or remove your Data from our systems. Please respond with REMOVE and we will action your request immediately. 

d.   Right to restrict our use of your Data – the right to “block” us from using your Data or limit the way in which we can use it.

e.   Right to data portability – the right to request that we move, copy or transfer your Data.

f.   Right to object – the right to object to our use of your Data including where we use it for our legitimate interests. Please respond with REMOVE and we will action your request immediately. 

23.                   To make enquiries, exercise any of your rights set out above, or withdraw your consent to the processing of your Data (where consent is our legal basis for processing your Data), please contact us via this e-mail address:

24.                   If you are not satisfied with the way a complaint you make in relation to your Data is handled by us, you may be able to refer your complaint to the relevant data protection authority. For the UK, this is the Information Commissioner’s Office (ICO). The ICO’s contact details can be found on their website at

25.                   It is important that the Data we hold about you is accurate and current. Please keep us informed if your Data changes during the period for which we hold it.

Links to other websites

26.                   This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

Changes of business ownership and control

27.                   Farmfield Marketing Limited may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Farmfield Marketing Limited. Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this privacy policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

28.                   We may also disclose Data to a prospective purchaser of our business or any part of it.

29.                   In the above instances, we will take steps with the aim of ensuring your privacy is protected.


30.                   This Website may place and access certain Cookies on your computer.    Farmfield Marketing Limited uses Cookies to improve your experience of using the Website and to improve our range of products and services.   Farmfield Marketing Limited has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

31.                   All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

32.                   Before the Website places Cookies on your computer, you will be presented with a message bar requesting your consent to set those Cookies. By giving your consent to the placing of Cookies, you are enabling Farmfield Marketing Limited to provide a better experience and service to you. You may, if you wish, deny consent to the placing of Cookies; however certain features of the Website may not function fully or as intended.

33.                   This Website may place the following Cookies: 


Type of Cookie


Strictly necessary cookies

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services.

Analytical/performance cookies

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region). By using the Website, you agree to our placement of functionality cookie.

Targeting cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

34.                   You can find a list of Cookies that we use in the Cookies Schedule.

35.                   You can choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept Cookies but this can be changed. For further details, please see the help menu in your internet browser. You can switch off  Cookies at any time, however, you may lose any information that enables you to access the Website more quickly and efficiently.

36.                   You can choose to delete Cookies at any time; however, you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

37.                   It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.

38.                   For more information generally on cookies, including how to disable them, please refer to You will also find details on how to delete cookies from your computer.


39.                   You may not transfer any of your rights under this privacy policy to any other person. We may transfer our rights under this privacy policy where we reasonably believe your rights will not be affected.

40.                   If any court or competent authority finds that any provision of this privacy policy (or part of any provision) is invalid, illegal or unenforceable, that provision or part-provision will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of this privacy policy will not be affected.

41.                   Unless otherwise agreed, no delay, act or omission by a party in exercising any right or remedy will be deemed a waiver of that, or any other, right or remedy.

42.                   This Agreement will be governed by and interpreted according to the law of England and Wales. All disputes arising under the Agreement will be subject to the exclusive jurisdiction of the English and Welsh courts.

Changes to this privacy policy

43.                   Farmfield Marketing Limited reserves the right to change this privacy policy as we may deem necessary from time to time or as may be required by law. Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the privacy policy on your first use of the Website following the alterations.   You may contact Farmfield Marketing Limited by email at


44.                   This privacy policy was created using a document from Rocket Lawyer (


This privacy policy was created on 30 April 2023.




Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.


Strictly necessary


We use the following strictly necessary cookies:




We use this session cookie to remember you and maintain your session whilst you are using our website



help our website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you






We use the following functionality cookies:




We use this cookie to identify your computer and analyse traffic patterns on our website

helps our website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you




We use the following analytical/performance cookies:




we use this cookie to help us analyse how users use the website

it helps out website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you





We use the following targeting cookies:




we use this cookie to enable us to show you adverts while you are browsing our website and other websites on the internet

it helps out website remember information about your visit, which can both make it easier to visit the site again and make the site more useful to you




Date of the assessment 

30 April 2023

Who is carrying out the assessment?

Matt O’Brien

Controller organisation

Farmfield Marketing Limited

Data Protection Officer (DPO)

Linda O’Brien

Assessment to be kept under review by




What is the purpose for which you are processing the data?

In order to create an online equestrian directory/market place, consisting of relevant equestrian services / businesses


What are the benefits you expect to gain from the processing?

·     The processing will help us to provide appropriate, relevant and informative information to the equestrian community.

Will any third parties benefit from the processing?


Are there any wider public benefits to the processing?



The public will benefit from being able to access the data for free, which will hopefully benefit both the service provider and the individual accessing the data.

How important are these benefits?

The benefits of processing the data are important to the business to enhance their online business, it also ensures that the public are able to access useful, relevant data.



What would be the impact if the processing could not go ahead?

This may result in us not being able to maintain the website, as no data would defeat the objective of having all relevant equestrian information / data in one place.


Are you complying with any specific data protection rules that apply to your processing?

The UK General Data Protection Regulation (GDPR), Data Protection Act 2018 (DPA) and We are complying with the UK GDPR and Data Protection Act under Article 6, legitimate interests basis..

Are you complying with other relevant laws?

No – No specific additional laws are known to be particularly applicable at the time of writing.

Are you complying with any industry guidelines or codes of practice?


Are there any other ethical issues with the processing?



Will the processing actually help you achieve your purpose?



Our website is there to ensure that equestrian enthusiasts have relevant, correct and informative access to services, without the data being present in the first instance – there would be no website.

Is the processing proportionate to your purpose?



When contacting Equestrian Services regarding the publishing of their information, we will only publish information that is already available online. Data will also be removed immediately, should the service wish.

Can you achieve the same purpose without the processing?



The directory would be empty.

Can you achieve the same purpose by either processing less data, or by processing the data in another more obvious or less intrusive way?



The only way to create a directory, is to publish the data online.


Nature of the personal data

Is the data being processed special category data or criminal offence data?


Is any part of the data particularly sensitive or private?


Are you processing children’s data or data relating to other vulnerable people?


Is the data about people in their professional or personal capacity?

Professional capacity

Reasonable expectations

Do you have an existing relationship with the individual whose data is being processed?


Source of the personal data

Collected directly from the individual

How did you tell about and explain to the individual the use of their data when it was first collected?

By providing a Privacy Notice before any personal data processed

We will email individuals about our service, outlining that we have added basic data to our website – giving them the opportunity to change this, or have the data removed.

Would individuals expect you to use their personal data in the way in which it is being used?


Do you have any evidence about the expectation of individuals?


Likely impact

What are the potential risks of the processing and what are the likelihood and severity of any potential risks?

Physical harm.

·     Likelihood: Remote

·     Severity: Significant

Individuals not being able to access services or potential opportunities, if they are not part of the directory.

·     Likelihood: Probable

·     Severity: Minimal

Are people likely to object to the processing or find it intrusive?



Some individuals may prefer to not have their details listed on our directory, due to relationships with other options.

Can you adopt any safeguards to minimise the impact?


·     We will regularly review the data collected to ensure that only the required amount of data is stored. Any data that is no longer needed will be deleted

Can individuals opt-out of the processing? 



Can you rely on legitimate interests for this processing?


Next review date

29 April 2024


Please click above to view our legitimate interest policy